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Archive for September, 2008

I’m a PC . . . running GNU/Linux

September 25, 2008 1 comment

I don’t know if the same ad agency which made the obtuse Jerry and Bill ads is responsible for the current “I’m a PC” ad — frankly, I don’t really care — however the latter commercials are remarkably better than the former.

And, naturally because it’s advertising — and not only that, but advertising for Microsoft, which arguably can be considered redundant in the deception department) — it’s misleading. Shocking, I know, but still.

We could blame Apple for fostering the misconception that PCs equal Microsoft. After all they started this whole nonsense with their “I’m a Mac” ad pitting a cool guy, or so goes the perception, in comparison against a drone-like PC user. So the groundwork that PC equals Microsoft has been laid long ago.

However, the fact remains that PCs do NOT equal Microsoft. PC no longer really equals Intel, despite years of dominance by that processor.

Joe Panettieri reminds Microsoft that they are not necessarily “PC” with their PC ad in his blog at Works with U. Despite the fact I think Joe gives too much credit to Microsoft for making the personal computer available to all — items that are hashed out in the comments on his blog, so I won’t go into detail here — it makes the original point that — and I can’t stress this enough — (ahem) PCs DO NOT EQUAL WINDOWS!

Like Joe, I’m a PC. A GNU/Linux PC. I’m also a Mac, a GNU/Linux Mac if you must know.

[FSF Associate Member](Fedora ambassador Larry Cafiero runs HeliOS Solutions West in Felton, California, and is an associate member of the Free Software Foundation.)

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Three strikes, you’re out

September 18, 2008 Leave a comment

Apparently, spending $10 million on Jerry Seinfeld and $300 million on an ad campaign in which both Seinfeld and Bill Gates try to show off their “human” side isn’t paying off, and Microsoft is pulling their ad campaign tomorrow, according to this blog item.

In fact, in a classic case of advertising euthanasia, a third episode in the ad campaign may not see the light of day.

Pity.

Not.

The fact is when you compare this ad campaign — which was as mysterious as it was offensive — to others, whether it’s the current “I’m a Mac” or even the legendary “1984” ad, you can see an interesting parallel: Just as Apple blows Microsoft out of the water with its technology — OS X versus Vista? You decide — it also parallels its superiority in its ads. Conversely, Microsoft shows it’s ineptitude both in their inability to hire and execute an effective ad campaign in the same fashion that it produces inadqueate software.

[FSF Associate Member](Fedora ambassador Larry Cafiero runs HeliOS Solutions West in Felton, California, and is an associate member of the Free Software Foundation.)

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Thanks, Mike

September 16, 2008 1 comment

Mike Cassidy, the Silicon Valley Dispatches columnist at the San Jose Mercury News, did me, the Linux community and everyone who uses Free/Open Source Software a great favor today by writing his column about Lindependence and what we’ve done, so far, in Felton.

The column is here. Go ahead and take a look. I’ll wait.

[And if for some reason that link doesn't work, just go to SiliconValley.com and click on the link with my picture next to it.]

I want to thank Mike for a.) having an artesian depth of patience with both Bob Lewis and me while we shoveled metric tons of history and general GNU/Linux information his way in the few hours that Mike stayed here (no, we didn’t keep him hostage), and b.) writing a column that I think captured the essence of Lindependence in Felton.

Karen Borchers also took great photos of me in the so-called “underground bunker.” My only regret is that she didn’t have her “slim-down-by-50-pounds” lens with her to make me look more like, oh I don’t know, Michael Phelps.

So, thanks Mike and Karen.

[FSF Associate Member](Fedora ambassador Larry Cafiero runs HeliOS Solutions West in Felton, California, and is an associate member of the Free Software Foundation.)

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