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Posts Tagged ‘Microsoft’

Three strikes, you’re out

September 18, 2008 Leave a comment

Apparently, spending $10 million on Jerry Seinfeld and $300 million on an ad campaign in which both Seinfeld and Bill Gates try to show off their “human” side isn’t paying off, and Microsoft is pulling their ad campaign tomorrow, according to this blog item.

In fact, in a classic case of advertising euthanasia, a third episode in the ad campaign may not see the light of day.

Pity.

Not.

The fact is when you compare this ad campaign — which was as mysterious as it was offensive — to others, whether it’s the current “I’m a Mac” or even the legendary “1984″ ad, you can see an interesting parallel: Just as Apple blows Microsoft out of the water with its technology — OS X versus Vista? You decide — it also parallels its superiority in its ads. Conversely, Microsoft shows it’s ineptitude both in their inability to hire and execute an effective ad campaign in the same fashion that it produces inadqueate software.

[FSF Associate Member](Fedora ambassador Larry Cafiero runs HeliOS Solutions West in Felton, California, and is an associate member of the Free Software Foundation.)

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Strike two

September 11, 2008 Leave a comment

Arguably, you could maybe give the Jerry Seinfeld-Bill Gates a pass for not hitting one out of the park with their first ad, despite the fact that it was a bunt foul in the annals of advertising. And maybe I was a bit hasty with saying that the $300 million that they spent on this ad campaign is wasted

Or maybe not.

You be the judge of this, the next Microsoft ad in the series, which is probably as bad — no, it was as esoteric — as the first one. What’s even sadder is that it’s not funny.

Not only that, at least the Mac ads are humorous and — hey — the ads actually talk about computers.

It will be interesting to see what comes next. I could understand that you may not want to directly involve computers in an ad — it worked in this ad 24 years ago — but the way the current ad agency is handling Microsoft’s ad borders on criminal.

Good thing for us, too.

[FSF Associate Member](Fedora ambassador Larry Cafiero runs HeliOS Solutions West in Felton, California, and is an associate member of the Free Software Foundation.)

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This is what $300 million gets you?

September 5, 2008 Leave a comment

Bob Lewis, who I’m proud to say is my “partner in Linux crime” in the Felton Linux Users Group, sent me an e-mail this morning with a link to the first Microsoft commercial featuring comedian Jerry Seinfeld (whose dramatis persona, incidentally, spent several years as a Mac user on what can arguably be called the most watched comedy in television history).

If this is what Microsoft spent $300 million on, I think I’d ask for a refund.

On second thought, maybe that’s the point: Perhaps it’s payback for all the money people have spent over the years to migrate and update (or downgrade, in the case of Vista) and buy additional software (anti-virus ware, for example) to make Microsoft’s software, well, work. It also begs the question about how many times Microsoft intends to take it on the chin, in the public eye.

[I also sent the link to one of my best friends and best baseball buddy Pam Tao, and she got an error message on Internet Exploder. Poetic justice anyone? Here's the message (thanks, Pam): "Internet Explorer cannot open the internet site http://justinflood.com/?p=528. Operation aborted." If you get the same message, drop the ?p=528 and scroll down a few items on Justin's blog.]

[FSF Associate Member](Fedora ambassador Larry Cafiero runs HeliOS Solutions West in Felton, California, and is an associate member of the Free Software Foundation.)

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