Three strikes, you’re out
Apparently, spending $10 million on Jerry Seinfeld and $300 million on an ad campaign in which both Seinfeld and Bill Gates try to show off their “human” side isn’t paying off, and Microsoft is pulling their ad campaign tomorrow, according to this blog item.
In fact, in a classic case of advertising euthanasia, a third episode in the ad campaign may not see the light of day.
The fact is when you compare this ad campaign — which was as mysterious as it was offensive — to others, whether it’s the current “I’m a Mac” or even the legendary “1984” ad, you can see an interesting parallel: Just as Apple blows Microsoft out of the water with its technology — OS X versus Vista? You decide — it also parallels its superiority in its ads. Conversely, Microsoft shows it’s ineptitude both in their inability to hire and execute an effective ad campaign in the same fashion that it produces inadqueate software.
(Fedora ambassador Larry Cafiero runs HeliOS Solutions West in Felton, California, and is an associate member of the Free Software Foundation.)